Customer Loyalty · Service Essentials™

Service Essentials™ Plus

Everything in Service Essentials™ for Everyone, plus the communication skills today’s customers expect on email, phone and chat. Our most comprehensive program helps every employee deliver consistent service in every channel, customized to your organization.

Let’s Talk About Your Challenge
10 training modules
In person, phone, email, chat & text
Our most comprehensive program
The Modules

Ten training modules

01

Attitude of Service Excellence

Learners connect their own experiences of good and bad service to what their customers feel.

02

Identifying Customer Needs

Listening and probing skills to understand what customers need.

03

Thoughtful Body Language and Words

Using body language and positive communication together to deliver exceptional service.

04

Uncompromising Service Contact

Examining the touchpoints each person manages and how their actions shape the experience.

05

Resolving Conflict

A simple process for handling difficult customers without taking it personally.

06

Exceeding Expectations

The little things that lead customers to speak highly of you.

07

Essential Practices for Email

Seven practices, including discretion, punctuation, knowing your audience and proofreading.

08

Managing the Call

Telephone courtesy, where tone of voice is everything.

09

Essential Functions on the Telephone

Holds, transfers and messages, handled from start to finish.

10

Chat, Text and IM

Professional, precise and quick communication in instant channels.

Most customer conversations happen on email, phone and chat. Every one of them shapes loyalty.

Is This Right for You?

Signs of a service and communication gap

When service challenges combine with communication issues, revenue, customer satisfaction and employee morale all suffer. Service Essentials™ Plus builds a shared service foundation, then adds the communication practices your team uses every day.

✓A lack of service standards
✓Decreasing revenue
✓Customer complaints
✓Frustrated employees and customers
✓Internal and external communication challenges
Training Topics

A service foundation, plus communication in every channel

The Service Essentials™ foundation
Attitude of service excellenceAligning your vision to service valuesIdentifying customer needsThoughtful body languageTone of voicePositive word choiceHow to say “no”Handling angry customersService recoveryExceeding expectations
Plus: communication skills
Communicating effectively and clearlyCustomer-friendly tone, verbal and writtenKnowing your audienceShowing respectThe importance of proofreadingOrganizing email inboxesManaging the call processLive chat, text and IM etiquette
77% → 85%

External service rated excellent or good at a regional public utility, from baseline to follow-up survey after service training.

“This program clearly defines how to better perform our job and how to deal with our customers.”

Service Essentials™ participant
Why It Works

Why Service Essentials™ Plus works

Great service retains great customers

Employees learn to deliver the kind of service that sets exceptional organizations apart, raising standards with customers and colleagues alike.

Builds confident teams

Interactive, real-world experiences and relatable examples address your team’s specific needs and renew their focus on service.

Easy to schedule

Delivered on-site by a Moran expert trainer in a one-day or two-day format, or by webinar for remote and global teams.

Customizable

Case studies can be customized to reflect the service issues your organization actually faces.

Built for how adults learn

High-energy, interactive sessions with individual assessments and action plans, so participants leave with takeaways they can use.

Lasting

Essential Practices Cards and personal development plans, which can be built into performance management, keep the skills in use.

Delivery Options

Delivered the way your team works

In-house training

Webinars for remote and global teams

Train-the-trainer

Do-it-yourself trainer kits

Learning Materials

What every participant receives

01

Participant Manual

A step-by-step guide for learners, with exercises, reference material, self-tests, practice work, case studies and action plans.

02

Essential Practices Card

A pocket-sized summary of the critical skills that participants keep handy at work to reinforce service-oriented behaviors.

Deliver consistent service in every channel

Talk with Moran about Service Essentials™ Plus for your organization.

Let’s Talk About Your Challenge