Client Results · Industry Report

Call Centers

Customers expect instant, excellent service by phone, email, chat and text, and social media magnifies every bad experience. For a pharmaceutical call center serving patients with chronic illness, Moran raised patient caller satisfaction from 70% to 92%.

Let’s Talk About Your Challenge
70% → 92%patient caller satisfaction
4channels served
Customempathy training
70% → 92%

overall patient caller satisfaction at a pharmaceutical company’s call center.

The Challenge

What the call center was facing

A mix of pharmacists and specialists, many newly hired, served patients calling about side effects, billing and reimbursement.

✓Low scores on quality call monitoring
✓Poor satisfaction on empathy, tone of voice and word choice
✓Chronic complaints that callers weren’t being heard
✓Service levels out of line with the brand
The Approach

What Moran did

01

Service Essentials™ for Everyone

Customer service training for all staff.

02

Service Essentials™ for Leaders

Training for all leaders on service excellence, feedback, measurement and recognition.

03

Mini-module reinforcement

Just-in-time materials managers deliver in regular meetings to reinforce standards.

04

Customized empathy training

Teaching employees to show understanding and compassion by phone through tone of voice and word choice.

Results

What changed

70% → 92%overall patient caller satisfaction
Strongersupervisors equipped to lead great service
Lessresistance to change as communication improved
The Call Center Sector

How Moran helps call centers

01

We understand your industry.

We know how hard it is to hire and keep representatives who buy into your culture, manage remote teams and work around old technology and unreliable data.

02

We offer customized solutions.

Service Essentials™ TEC (telephone, email and chat) builds excellence across every channel, including text and instant messaging, and we make sure call processes and technology meet customer needs.

03

We deliver measured results.

Our solutions work for call center clients and their customers, and we prove it by measuring results.

Deliver great service on every call

Talk with Moran about your call center’s service challenges.

Let’s Talk About Your Challenge